Projects
Brandon & Gullo Lawyers – Justice is Personal
Client:
Brandon & Gullo Lawyers
Year:
2025
Scope:
Marketing Campaign
Brandon & Gullo Lawyers have built a trusted reputation across Queensland by putting people first. While competitors chase digital dominance, Brandon & Gullo wanted to redefine what clients can expect from a law firm, emphasising compassion, personalised care, and real connection.
We developed “Justice is Personal”, a human-centred campaign designed to shift the conversation from outcomes and claims to people and stories. The campaign highlights Brandon & Gullo’s distinctive approach: every client is paired with a dedicated lawyer, their story is heard, and they are treated as a person first, not just a case number. By focusing on values and approach, the campaign builds emotional resonance while keeping within industry compliance guidelines.
Brandon & Gullo engaged Akta Media to:
– Create authentic, emotionally resonant content that differentiates them in a crowded legal market.
– Build a mini-campaign positioning the firm as lawyers who truly care about people.
– Develop video and social media assets that bring to life the firm’s human-first philosophy.
The campaign needed to connect on a personal level, reflect Brandon & Gullo’s values, and stand apart from the transactional tone often found in the legal sector.
The result was a cohesive campaign that set Brandon & Gullo apart in the digital space, building deeper trust with potential clients and reinforcing their reputation as lawyers who see beyond the case to the person.
